Synonyms and antonyms of Advertising, marketing and PR in British Thesaurus

ad blocker (noun)

a piece of software that stops advertisements appearing on a web page

adspend (noun)

the amount of money spent on advertising for a product or activity

advertising (noun)

the business of making advertisements

advertising (noun)

advertisements in general

affiliate marketing (noun)

the practice of using one website to market the products and services of several other websites

ambush marketing (noun)

a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event’s organizers and without paying them any money

billing (noun)

the way in which a performer or an event is advertised, especially the importance that is given to them

branding (noun)

the use of advertising, design, and other methods to make people recognize and remember a particular product

campaign (noun)

a series of things such as television advertisements or posters that try to persuade people to buy a product

clickthrough (noun)

computing the process of clicking on an advertisement on a website in order to move to another page or website

clickthrough (noun)

business a way of measuring how effective an Internet advertisement is, based on the number of times someone goes from the advertisement to the advertiser’s website

direct mail (noun)

advertisements posted to people at home

event marketing (noun)

activities that are designed to advertise an event

flyposting (noun)

British the activity of sticking printed announcements or advertisements in places where they are not allowed

hard sell (noun)

a method of selling in which someone tries very hard to persuade customers to buy something

hook (noun)

informal a method used for getting people interested in and attracted to something, especially something that you are selling

hype (noun)

informal the use of a lot of advertisements and other publicity to influence or interest people

livery (noun)

British the colours and designs that a company uses on its products or on vehicles that belong to the company

mailing (noun)

an act of sending many copies of a letter, advertisement etc by post at one time

marketing (noun)

the ways in which a company encourages people to buy its products by deciding on price, type of customer, and advertising policy

market research (noun)

the process of collecting information about what products people like to buy, or what people like or dislike about a particular product

merchandising (noun)

things such as toys and clothes that are related to a popular film, television programme, sports team etc

product placement (noun)

the use of a company’s product in a film or television show as a way of advertising the product

promotion (noun)

the process of attracting people’s attention to a product or event, for example by advertising

publicity (noun)

attention in magazines, newspapers, or television

publicity (noun)

information that makes people notice a person, product etc

publicity (noun)

the business of producing such information

public relations (noun)

the relationship between an organization and the public

public relations (noun)

the activity of creating a good opinion among people about a person, product, company, or institution

public relations exercise (noun)

an event or activity that is intended to make people have a good opinion about a person or organization

soft sell (noun)

a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner

viral marketing (noun)

a type of marketing in which an organization’s customers advertise a product simply by talking to other people about it