English Dictionary
Definition ambush marketing in British English
ambush marketing noun
[uncountable] noun
1
a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event's organizers and without paying them any money
Example
It is impossible to completely stop ambush marketing because we can never stop the flow of new, creative and innovative ideas.
Example
There have been several highly publicized ambush marketing campaigns.
Synonyms and related words
