Definition advertising in British English

Talking or writing about advertising

advertisement an announcement informing people about a product, service, or event, for example in a newspaper, or on the television, radio, or the Internet

advert British (informal) an advertisement: I saw their advert in the paper.

ad (informal) an advertisement: Try placing an ad in the local paper.

commercial an advertisement on the television or radio

billboard a large outdoor sign used for advertising, usually placed in a busy area

poster a large piece of paper, usually with a picture on it, used for advertising: Campaign posters appeared everywhere in the weeks before the election.

flyer a piece of paper advertising a product, service, or event, that is given to people on the street or delivered to their homes

slogan a short clever sentence or saying used in an advertisement for a particular product

campaign a planned series of posters, advertisements, and events used for advertising something: a big, government-sponsored campaign to promote tourism in the region

the classified ads small advertisements in a newspaper or magazine, often placed by private individuals rather than by companies: Try looking in the classified ads for cheap secondhand furniture.

the small ads British a more informal word for ‘the classified ads’

the personal ads a section in a newspaper or magazine where people advertise when they want to meet someone to have a relationship with