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Definition personalization in British English

personalization noun

[countable/uncountable]noun
/ˌpɜː(r)s(ə)nəlaɪˈzeɪʃ(ə)n/
1

the process of changing something so that it suits or refers to a particular person

Example

There is a lot of buzz about personalization and customization on the web.

Synonyms and related words
Definition personalization in British English