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Definition persona in British English

persona noun

[countable] noun
/pə(r)ˈsəʊnə/
1

the part of your personality that you deliberately show most people

Example

Eva's public persona didn't reveal much of her character.

2

in marketing, a persona is a fictitious character based on known features of the target audience for a product. As part of the development of a new product, several personas are created in order to ensure that the product meets all their needs.

Example

Once you have developed your personas, you then need to use what you've learnt to guide the development of your content marketing strategy.

Definition persona in British English