Definition more in British English

More is the comparative form of much and many and can be used in the following ways:

as a determiner (followed by a noun): He wants to spend more time with his family.

as a pronoun: I wish I could do more to help. (followed by ‘of’): I’m not going to listen to any more of your lies.

as an adverb (before an adjective or another adverb): The stereos are more expensive in Japan than they are here.You should come and visit us more often. (used with a verb): I should like to travel more.

after numbers or expressions of quantity: There’s one more question that we need to consider.You’ll have to wait a few more minutes.

The expression more and more is used mainly in speech and informal writing. In academic and professional writing, the adverb increasingly is much more common:

✗ Europe is becoming more and more unified and therefore people are afraid of losing their own identity.

✓ Europe is becoming increasingly unified and therefore people are afraid of losing their own identity.

✗ Problems include the loss of national identity, more and more competitive lifestyles, and declining moral values.

✓ Problems include the loss of national identity, increasingly competitive lifestyles, and declining moral values.