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Definition leanwashing in British English

leanwashing noun

noun
1

the advertising practice of making something appear more healthy than it is

Example

In the meantime, make it your 2010 resolution to notice nutritional claims, and put them to the leanwashing test: even though something about them sounds healthy, will you be resolving to hit the treadmill again in 2011 if you eat them all year?

Definition leanwashing in British English