Laxi Dictionary

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Definition advertainment in British English

advertainment noun

noun
1

a form of communication, e.g. (music) video or short film, which combines advertising and entertainment and whose aim is to endorse a brand or company

Example

Call them advertainment, branded content or brand clips, commercials vignettes that are packaged like mini-movies and barely mention the advertiser's name are a fast-growing trend.

Definition advertainment in British English