American Dictionary

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Definition gimmick in American English

gimmick noun

[countable] noun
/ˈɡɪmɪk/
1

something that is intended to impress and interest you but is really not at all useful

Example

It's not a real education policy, it's just a gimmick to win votes.

Synonyms and related words
2

an enjoyable night out with friends

Example

It's always nice to be with friends on a gimmick.

Synonyms and related words
Definition gimmick in American English