English Dictionary
Definition soft opening in British English
soft opening noun
[countable] noun
/ˌsɒft ˈəʊp(ə)nɪŋ/
1
a time when a business such as a restaurant opens informally without much publicity, before the official opening
Example
Tonight was a soft opening. Tomorrow, Thursday, March 29th, is the first regular day open with hours 11 a.m. to 8 p.m.
Example
After a weeks-long soft opening, the restaurant officially opens today.
Synonyms and related words
