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Definition sock puppetry in British English

sock puppetry noun

noun
1

writing very flattering reviews of one's own book on sites such as Amazon, but using a different name so that people do not know that it's the author writing about his or her own book

Example

Authors including Lee Child, Mark Billingham, Joanne Harris, Charlie Higson and Tony Parsons have signed up to a group statement condemning sock puppetry, the practice of writing reviews pseudonymously to praise one's own work and criticise that of others.

Definition sock puppetry in British English