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Definition marketing metrics in British English

marketing metrics plural noun

plural noun
1

a set of data that allows marketers to measure their performance against an organization's goals

Example

The best marketing metrics look at the total cost of marketing, including program spend, salaries of the team, and overhead, and relate that cost to the results you care about -- revenue and customer acquisition.

Example

Tracking key email marketing metrics will allow you to compare current campaigns with past ones to know whether your message is being received.

Definition marketing metrics in British English