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Definition launch in British English

launch noun

[countable] noun
/lɔːntʃ/
1

the act of sending a missile, space vehicle, satellite, or other object into the air or into space

Example

the launch of the space shuttle

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2.1

an occasion when a company starts selling a new product or service to the public

Example

The launch of their new product line will include prime-time TV commercials.

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2.2

an event at which a company or organization officially announces that it is starting to do or to sell something

Example

the launch of yet another programme to promote efficiency in government

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3

a large open boat with an engine

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Definition launch in British English