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Definition hard launch in British English

hard launch verb

[transitive] verb
/ˌhɑː(r)d ˈlɔːntʃ/
1

to make a new product or service fully available to the public and the media

Example

Premium car manufacturer Mercedes-Benz hard launched its luxury M-Class SUV, along with a powerful open-top vehicle, SLS AMG Roadster.

Synonyms and related words
Definition hard launch in British English