American Dictionary

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Definition nudge theory in American English

nudge theory noun

noun
1

the belief that people can be made to change their behaviour by being gently encouraged rather than being forced to do things

Example

It is better known for its use of the blunt instrument of budget cuts but now the O'Farrell government is turning to ''nudge theory'' to change people's behaviour in areas as diverse as debt collection and smoking rates.

Definition nudge theory in American English