American Dictionary

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Definition hard sell in American English

hard sell noun

[singular] noun
1

a method of selling in which someone tries very hard to persuade customers to buy something

2

a situation in which you have difficulty selling something or persuading someone to change their opinion about an idea

Example

We're trying to convince the public that the drug war is ineffective, but it's a very hard sell.

2.1

a product that is difficult to sell, or an idea that is difficult to persuade people to accept

Definition hard sell in American English