American Dictionary

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Definition hard launch in American English

hard launch verb

[transitive]verb
/ˌhɑrd ˈlɔntʃ/
1

to make a new product or service fully available to the public and the media

Example

Premium car manufacturer Mercedes-Benz hard launched its luxury M-Class SUV, along with a powerful open-top vehicle, SLS AMG Roadster.

Definition hard launch in American English