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Definition astroturfing in American English

astroturfing noun

noun
1

the use of formal public relations or political campaigns to create what seems to be a popular grassroots movement about a particular issue. Astroturf is artificial grass, and astroturfing is a word that plays with the idea of genuine grass and therefore genuine grassroots popular opinion.

Example

That company seems to be specializing in astroturfing these days - did you see their latest publicity?

Definition astroturfing in American English