Common collocations with ploy in American Collocation

ploy noun countable

US /plɔɪ/

clever

cunning

cynical

deliberate

I don’t believe there is any attempt to mislead here, nor is the title a cynical marketing ploy.

cheap

common

obvious

usual

He expects his readers to have forgotten, or not noticed, his cheap ploy.

advertising

marketing

propaganda

psychological

tactical

Is this just another marketing ploy or is customised skincare really the future?