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Common collocations with marketing in American Collocation

marketing noun uncountable

US /ˈmɑrkətɪŋ/

good

clever
creative
innovative
shrewd
slick
sophisticated

Is this really going to benefit the learner or is it just more clever marketing?

successful

effective
successful

Successful marketing relies on effective targeting.

using all possible methods

aggressive
vigorous

There must be aggressive marketing to ensure that drivers are made aware that the train offers a viable alternative.

carefully planned

strategic
targeted

We specialize in strategic marketing and corporate communications.

aimed at many people

mass

The use of the mobile phone as a mass marketing tool has not gone unnoticed over the years.

not asked for

unsolicited

Your email address will not be circulated and we will not use it for unsolicited marketing.

types of marketing

direct
in-store
interactive
internet
mobile
on-line
viral

Online marketing begins with the initial concept and design of your website.

plan

campaign
effort
initiative
plan
programme
strategy

A high-profile marketing campaign appears to be showing early signs of success.

method or idea

concept
gimmick
ploy
tactic
technique
tool

Too many companies offer ‘green’ electricity tariffs that are little more than marketing gimmicks.

people

assistant
consultant
department
director
guru
manager
professional
specialist
team

For years now, marketing gurus have been trying to improve on the world’s best-seller, the Bible.

company

agency
company
consultancy
firm

In 1996 he co-founded a marketing consultancy in Sydney.

written material

brochure
literature
material

We do not send out unsolicited marketing material to anyone.

excitement and interest

hype

Do not believe all the marketing hype on the covers.