Collocation Dictionary

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Common collocations with hype in American Collocation

hype noun uncountable

US /haɪp/

using the media

advertising
internet
marketing
media
press

Do not believe all the marketing hype on the covers.

before an important event

pre-launch
pre-match
pre-release
pre-season

The movie never really lived up to the pre-launch hype.

believe hype

believe
swallow

People just seemed to swallow all the hype and hand over their money.

not believe or be influenced by hype

cut through
forget
ignore

This book is intended to cut through the hype and answer the questions which really matter.

Forget the media hype – it’s just a mediocre record that’s been very well promoted.

be as good as hype claims

justify
live up to
match

There are a couple of good tracks, but really not enough to justify all the hype.